“Top Five Feet” Booth

People often ask for trade show booth graphics that extend to the floor. That can be a waste of money for two reasons:

1. Nobody looks at the floor!

2. You often have a table of your goods in front of the booth, which makes it hard to see booth graphics below table level.

3. It is our temptation, as westerners, to put important things at the bottom right of our pages. That’s a bad place for them on trade show booth graphics, see #1 and #2 above!

Our rules for doing effective trade show booth graphics is to have something colorful that will bring the eye, and six words or less that will interest your target customer. This booth from Yellow Dog Software does both beautifully, and it doesn’t waste money on booth graphics that nobody looks at.