Signs are a really important thing in business. Some, however, are only temporary signs as opposed to permanent ones. You can often save a lot of money buying a temporary sign that will last a few years instead of a traditional sign that will go 20 years.
The temporary sign in the photo is a vinyl banner on a sales office for a real estate development. Hopefully, they’ll sell the place out long before 20 years go by! The banner will serve them very well, and at a fraction of the cost of a 20 year sign.
The ink system we use has UV stable inks that are good for 3-5 years, and we’ve had banners used as temporary signs hanging around town for at least that long that still look pretty good!