I bought a Hershey Bar the other day at the local CVS store. They had a yellow tag advertising, big as life, 99 cents. So I was surprised when the guy told me it was $1.49. Evidently the small print below the big price was “with your CVS card.” Yeesh, do I need to read all this crap every time I buy something?

First of all, I don’t get to this store that much, and never got a CVS card. Secondly, I don’t want someone’s big data system knowing what I buy at the CVS store. It’s also very intrusive to expect me to fill out a form to save 50 cents. But what really makes me mad is when they tell me it’s a dollar and it’s half again that.

Which is why we don’t do things that way at MegaPrint. When you see a price from us, that’s the price. We don’t have a loyalty program that makes you find your username and password every time you talk to us. We don’t have a bunch of little add-ons that tack on 50% to  the advertised price.

I’ve seen other people in our industry charge you $50 for a “file processing fee.” $10 for any file  format that’s not a pdf. Huge shipping charges. By the time you are done, you’ll find that we are really competitive. It’s just that we choose not to lead with a low price and stick it to you at the other side. I hate it when people do that to me, and that’s why we don’t do it to you.