Here’s a creative way to attract people to your event- put a banner below a sign on a busy traffic artery. In this case, the Hospice organization in our town was organizing an arts festival over Memorial Day weekend.
They have a sign along Tenney Mountain Highway, which gets traffic of about 25,000 cars passing every day. They put a couple of 2×4’s on the sign posts, and had a very effective banner to advertise their event.