Our customer needed posters that could be hung outdoors for their promotion in New York City. We suggested they go with vinyl, since it’s really not much more expensive than printing on paper, and so much more durable.
So, that’s what we did!
The inks we use on vinyl are good for 3-5 years in sunlight, and of course they are waterproof. And vinyl is so much tougher than paper that we believe this is a great way to do digital printing of things that need to go outdoors.