This trade show booth is one we recently completed, and I think it’s a great example of doing a booth effectively.
Our rules are: graphics that will catch the eye, and a tag line that will interest your target customer. This booth does them both, and well I think.
One of the biggest mistakes people make is to lead with their name. This customer leads with the what they do. Customers are at a trade show to find solutions to problems, not to find a particular company. In the two seconds you have their attention, you want to get their interest, and the best way to do that is to solve a problem they have.