I was surprised to see this use of custom printed wallpaper in the BWI airport last week as I passed through. It turns the drywall across the gate areas into advertising for a local college. Sadly, it’s not custom wallpaper that we printed.
Still, I like the concept of what they did, and it turns some rather plain pieces of wall into something pretty dramatic and interesting. It certainly grabs your attention, and that’s what you want to do with advertising.
To my way of thinking, this opens up a whole new way to do advertising. Take any plain piece of wall, slap up some custom printed wallpaper, and you have a new source of revenue. Another thing to consider here would be our repositionable fabric, which goes up very easily and is easily removed. Most people find that they can install repositionable fabric without hiring a wallpaper installer. Essentially, it’s a light fabric with “sticky note” glue on it.
Either product can be done with brilliant colors, accurate to size, and in about a week.
And, I had a great time going to the Red Sox spring training opener in Fort Myers!